180 Nutrition
- Date:
- 2012
- Address:
- www.180nutrition.com.au
- Service:
- Website Development, WordPress CMS, eCommerce, API Integration, Social Media
180 Nutrition is a natural protein superfood product launched by health and fitness specialists. To build consumer awareness, I developed an informational website to market the product as fast and cost-effectively as possible.
The 180 team are both ‘hands-on’ and ‘tech-savvy’ – simply needing a flexible and attractive platform from which to deliver their product online. I built the website using the WordPress CMS which has un-paralleled search engine optimisation and which would enable the owners to publish frequent articles on health, fitness and nutrition. Since launching, they have continued to make use of WordPress’ many features: introducing video recipes, eBook downloads and also integrating social media networks.
The success of the website was immediate and I was contracted to integrate a custom online shopping system. This secure system fits seamlessly within the WordPress CMS and has also proven very successful – out-performing all other retail channels.
I continue to augment 180′s online arsenal with bespoke Wholesale and Provisioning systems planned for release this year.