Malibu Rum
- Date :
- 2009
- Address :
- www.malibuexperience.com.au
- Agency:
- The Hallway
- Service:
- Online Strategy. Website Development. Email Marketing
This website is a focal point for Malibu Rum’s “Get Your Island On” brand platform. It drives a ‘dream job’ competition campaign created by The Hallway.
My initial involvement in this project was to architect a website that would publish the video footage (shot in the Caribbean) that delivered the campaign message. The website’s secondary function was to engage participants and enable them to upload their campaign responses.
The funky design was fun to build and the interactive Flash components from Liquidshape completed the playful tone of the site.