SAFCOL
- Date :
- 2010
- Address:
- www.safcol.com.au
- Agency:
- The Brand Shop
- Service:
- Website Development, CMS, API Integration, Email Marketing
SAFCOL’s ‘Lunchtime Inspirations’ campaign involved 6 weeks of delicious recipes from celebrity chef Teresa Cutter. Users were encouraged to sign-up to have the weekly recipes delivered straight into their inbox.
The Brand Shop provided superb photography and video of the recipes which became the foundation of the new website’s design.
The website required a CMS which would enable administrators to add and update recipes – images, video and downloadable PDFs – with ease. SAFCOL’s product catalogue and company information was similarly managed by the CMS.
A variety of beautiful email templates were designed and built to deliver each new recipe via the campaign management tool which was integrated straight into the website.