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- March 23, 2013
The Luxottica Group are an Italian company. With their head office based in Milan and over 7,000 retail stores and 70,000 employees spread across more than 130 countries, Luxottica is a clear market leader in the eyewear and eyecare market.
Luxottica Australia approached Ink Project with the requirement of delivering a periodic eNewsletter to all their Australian and New Zealand stores.
Working with Ink, I helped Luxottica to achieve this goal quickly and cost-effectively. We imported their recipient database into a web based campaign manager and installed a customised eNewsletter template.
I continue to assist Luxottica to improve their online messaging effectiveness through result-driven strategies.
- Email Marketing
- Social Media